COPYWRITING/STRATEGY/WEB DESIGN
World's first AI-powered business companion
Project description
Bloomprint is a Saas startup and an AI-powered platform designed to help freelancers, solopreneurs, and small business owners scale their side hustles into full-fledged businesses.
Timeline
From explorations to final designs in 8 weeks while working with multiple projects at the same time
Background
Bloomprint provides tailored roadmaps, tools, and resources that guide users through key areas such as lead generation, competitor analysis, and business development. The company needed a complete branding and market strategy overhaul to clearly communicate its value proposition and build a stronger connection with its target audience.
Process
Our step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Before initiating the branding process, we conducted an in-depth analysis of Bloomprint's existing market, competitors, and target audience. Our goal was to ensure that the new branding and messaging would resonate with solopreneurs, freelancers, and small business owners.
Design & Prototyping
With a deep understanding of the target audience, we began designing the new visual identity and user experience for Bloomprint.
Development & Implementation
After solidifying the brand's visual identity and key messaging, we transitioned into the development phase to bring Bloomprint’s brand to life.
Intelligent roadmapping
AI algorithms analyze user preferences, availability, and priorities to generate optimized journeys.
SWIPE RIGHT >
mobile ux/ui design
A fresh, vibrant color scheme (blues and purples) was chosen to evoke trust, innovation, and energy.
Personalization
Customizable settings allow users to tailor their competitor insights and priorities to their geographic location.
Case studies
© 2024 – The Nash Brand